With about half of all Americans on social networks, the glass is either half-empty or half-full. 50% the country has embraced these new tools, using them in their work and lives with increasing confidence and skill.

And the other 50%? They include entrepreneurs, corporate professionals, and key players in mission-driven organizations, who haven’t been ready to adopt these platforms into their marketing activities. Some don’t see the value. Others can’t see when they’d fit it in to their routine. And still others don’t know how to use them in a way that serves their message, mission, and vision.

To help success-minded professionals in that "other" 50%, social marketing firm Epiphanies, Inc. is offering a free audio program, “The 6-Step Social Media Kick Start: How to Get More Leads, Clients, and Results (and Have a BLAST Doing It).” It’s an hour-long digital recording (MP3), available for immediate download at their website.

Lani, along with her business partner Allen Voivod, reveal the #1 Rule, #1 Truth, and #1 Success Strategy for using social media. They also share their own shortcuts for saving hours a day while remaining active on multiple social media sites, and how the six steps became the model for their six-week Social Media Kick Start Virtual Boot Camp, which they’re running for the second time beginning October 5th, 2009.

“The previous Boot Camp attendees included both entrepreneurs at the start-up stage and experienced business owners, plus representatives of non-profit organizations and academic institutions,” notes Allen Voivod. "We’re thrilled to have designed a program that’s proven useful across so many different situations, and look forward to seeing another diverse group of professionals in the Boot Camp starting next month."

Lani & Allen Voivod, the Content Lovers of Epiphanies, Inc., help entrepreneurs, global brands, and mission-driven organizations learn and use social marketing and success strategies to boost visibility, community, competitive edge, and profits through workshops, speaking, and consulting. Get their free 6-Step Social Media Kick Start audio program, designed to help savvy professionals get a convenient, no-nonsense overview of how to put social media tools and platforms to work for their own goals, vision, and careers.

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